How I Became...

🎙️"Entrepreneurship is contagious" - Erin Bury, Founder of Willful

Erin Bury, the accomplished female founder and co-founder of Willful, an innovative online platform revolutionizing estate planning in Canada. Erin, a mom of two, shares her inspiring transition from a career person with 15 years of experience in startups and small businesses to a dynamic entrepreneur reshaping the legal landscape.

Erin shares her unique mindset shift from the corporate world to entrepreneurship, highlighting the challenges and triumphs of navigating this transformative journey. As a leader, she discusses the qualities and mindsets crucial to her success, especially as a woman in a leadership role. Maternity leave and family focus become integral topics as Erin reflects on their impact on both her personal life and the growth of Willful.

Erin shares the genesis of Willful and her experience on Dragons Den 🐉. She unravels the early days of the company, from raising $100,000 from friends and family to navigating a $750,000 convertible debt round. Erin discusses the evolving goals of the business, metrics that have shaped its growth, and unexpected challenges encountered along the way. The role of community and user feedback in development takes center stage as Erin provides insights into the company's trajectory.

🚀✨ Don't miss this enlightening conversation with Erin Bury—click the link below to listen now and please don't forget to subscribe and give us a rating!! ✨🎧

Stay tuned for more captivating stories of entrepreneurship, growth, and innovation!