#2 - Jared Kligerman, CPG Entrepreneur. A Jack of All Trade
I had the pleasure of sitting down with Jared, a true entrepreneur at heart and a leading figure in the CPG (Consumer Packaged Goods) industry. He generously shared his remarkable journey, from spearheading an agency in the CPG space to taking the plunge into starting his own venture. Our conversation was a deep dive into the world of entrepreneurship, touching on various facets of building a brand.
We explored the profound influence of a family with a strong entrepreneurial spirit, the intricacies of omni-channel marketing, and the challenges and rewards of navigating new product spaces. Jared's insights on growing an emerging brand were particularly enlightening, shedding light on when to persevere and when to consider other options, along with the unvarnished truths of launching a brand from scratch.
Some of the favourite points include:
- The inception of Wander Nut Butters, a standout CPG brand.
- A fascinating look at Nano Investing (with FrontFundr).
- The pivotal role of passion in driving success.
I'm eager to hear your thoughts on this episode. Join the conversation and let me know what resonated with you in the comments below! 👇
